Patricia Reynoso is a writer, editor, content creator, brand consultant and Latina beauty expert with nearly 20 years of diverse beauty experience. Most recently, Reynoso was an agile editor with the Hearst Digital Branded Content Studio, which called for her to create stories, videos and social pieces for Clinique across the Hearst fashion and beauty websites. Prior to joining Hearst, Reynoso was the Editor of Glam Belleza Latina, the first Condé Nast magazine to target the American Latina. This was preceded with a role as Assistant Vice President of Public Relations for Lancôme. While at Lancôme, Reynoso was integral to the signing of YouTube’s Michelle Phan as the brand’s (and the industry’s) first-ever Video Makeup Artist.
Prior to these roles, Reynoso had a rich career in editorial. She was the beauty director at Ladies’ Home Journal, a Senior Beauty Editor at W and Fashion Market Editor role at WWD. Reynoso is also an author, co-writing a skincare book with renowned dermatologist Dr. Fredric Brandt. Reynoso has also written extensively for a variety of publications and websites, including Cherry Bombe, Glamour, InStyle, Latina and Lipstick.com.